How To Build A Successful Information Product Marketing Business

Previously i said that millions of people visit the internet on a daily basis
searching for information. Then i said an information product marketer is
someone who sells information. Building a successful information product
marketing business is easy if you will follow the steps that i will outline here:

1]Hot market to target

2]Product packaging

3]Sales Letter and Advert writing

4]List building and email marketing

This simple 4 steps is all you need to build a successful information product
marketing business. Let’s discuss each step in detail:

1] HOT MARKET TO TARGET . . . how to know a hot niche market in 15
minutes As you plan to get into information product marketing, i must tell you the
truth. The most important aspect is “targeting the right market”.
Firstly the market you are targeting is called a Niche market. I believe you must
have seen or heard that word before”niche market”.

A niche market is a marketcontaining a group of people that has a particular need or are in need of a particular solution. For example here in Nigeria a lot of people are getting
interested in Forex trading. So if i decide to create a product or software that
solves a particular situation for Forex traders that makes Forex trading my niche
market. If your product solves the problem of back pain, it means you are in the
health niche.

Also another point you should know is this: For every market you
find, there is always another market in the market. I just gave an example that
if someone sells a product which solves back pain he is said to be in
the health market. But the truth is this.

Though his market is the health market his
niche market{or targeted audience} are those with back pain. His product will be
meaningless if he tries to sell it to those that has high-blood pressure even
though they are all in the health market. Read this carefully,

The success of a product depends on how much the people needs it and
the number of people that needs it!
This is where most people fail. Please don't be among them.
Before you come out with a product{i will explain how to do that later} make sure
that the people needs it and that the number of people who needs it are much.

Last year i came out with a product on how to open a paypal and clickbank
account. I dont need to tell you that a lot of Nigerians are in need of such a
product and the number who needs it are much. Think of the market.
Will the market buy this product? That should be your first question before you
create any product.